Marketplace Demand
Connect data and inventory to marketplace demand — turning real-world and commercial signals into actionable, campaign-ready packages.
Signals in, performance out.
Access consented, curated datasets packaged for relevance and intent — shared securely across warehouse and programmatic environments.
Convert signals
Turn real-world and commercial signals into actionable, campaign-ready demand packages.
Reach every buyer
Support programmatic buyers, direct brands, agencies, and marketplace integrations.
Lift performance
Package data to improve relevance, intent, and campaign yield across inventory.
RealSynq — demand-side enrichment in real time.
RealSynq is a prominent example of demand-side enrichment built on this layer — connecting audience signals to programmatic supply with clean inputs, traceable logic, and measurable lift. Leanback Digital is the exclusive programmatic advertising vendor.
Explore RealSynq →Tell us which dataset or listing you need and we'll route entitlements from there. International participants complete identity verification first.
Access the marketplace.
Tell us what your campaigns need and we'll package consented, curated demand around it.